It’s been 5 years of hard work made of analysis, workshops, debates, and research in the community of musicians, meetings held during the Imogen Heap tours in the States and in other countries, and now the Creative Passport has been launched in beta version.
The goal from the beginning has focused on creating a platform with a system to certify and guarantee each music maker’s identity and to be able to upload, update, manage and control all the data of one’s artistic and musical profile on all digital channels.
With a certified Creative Passport, it is then possible to play an active role in addressing the various challenges of the changes taking place in the music industry.
Imogen Heap’s Creative Passport venture was launched on December 9, (Imogen Heap’s Birthday), in beta version, with music producers worldwide now encouraged to sign up for a free account.
This is the map updated in real-time of the artists, musicians, and all the operators in the sector who register and profile with a Creative Passport.
The Yoti digital ID service is the core of the platform which, says the Creative Passport team, “will ensure creatives have a secure way to share their verified information with both people and third-party services.”
It’s a safe place to store personal details, encrypted so only the artist can access them.
Carlotta De Ninni is the CEO of the new company, a non-profit organization The Creative Passport, which has been working on the project for four years as part of the Mycelia think-tank.
Carlotta De Ninni said: “At a time when business opportunities are limited due to the coronavirus pandemic, enabling music producers to better own and manage their data in a simple way has become even more important. With ongoing discussions with other third-party service providers interested in connecting to the Creative Passport, combined with constant feedback from artists, we look forward to making this the digital identity tool industry-leading premium for the creative industry. “
With a certified creative passport, it is then possible to play an active role in addressing the various challenges of the changes taking place in the music industry.
In these images, we can see some steps of the artist’s profiling, and the level of detail of the data:
Imogen Heap in the launch event added: “After five years of boiling everything that musicians need to fight the annoyances and frustrations we experience daily in our industry, we now need a huge leap of faith from our side. Many hundreds of thousands of musicians worldwide bring about the next stage for true change. We are now ready to be the indispensable and organized force that the industry needs for a sustainable and thriving future. “
If you want to review the Launch event click on this link:
We are only at the beginning of this ambitious, but significant project to lay the foundations to consolidate the entire community of artists, musicians, and all music professionals into a platform to participate and actively promote the change underway in the music sector.
Thanks to Imogen and Carlotta, and to the whole team, for having conceived and developed this idea and the whole Amy Network team wishes the best possible success to this project.