Mark this date 11-03-2020 – It is the date on which the head of the WHO, the WHO World Health Organization, Tedros Adhanom Ghebreyesus in the briefing from Geneva on the Coronavirus epidemic officially declared «We have evaluated that the COVID -19 can be characterized as a pandemic situation”.
This statement effectively forced the governments of the United States and the UK to officially take note of the great emergency situation due to the rapid spread of Coronavirus.
The inevitable drastic countermeasures, as they have already been taken in Italy, are progressively blocking all public events and all events with mass gatherings of people.
As a result, the whole entertainment and live music industry is hit by a sudden tsunami, which will have a significant economic and social impact.
This week, the two largest North American concert promoters Live Nation and AEG canceled and indefinitely canceled and canceled all large-scale tours in the U.S. and overseas.
All their artists currently abroad, such as Madonna with the “Madame X tour” have been forced to stop the tours and return home.
All music festivals from this period, and conferences such as the Winter Music Conference in Florida, the World Bushfire Relief Concert in Melbourne, the Ultra Music Festival, the Idaho Treefort Music Fest, the Lake Tahoe Altus Music Festival, the Big Ears Festival of Tennessee, the Tribeca Film Festival have all been canceled.
Coachella and Stagecoach will be moved on autumn dates have been canceled.
The companies hope to resume the tour by April (Live Nation has a series of great tours that start in May, including the Rolling Stones, Robert Plant and Justin Bieber), but the situation is not certain, and indeed the forecasts are always more pessimistic.
Affected Live Nation tours include Billie Eilish, Cher, Kiss, Jason Aldean, Tool, Lynyrd Skynyrd, Chris Stapleton, Morrissey, Thundercat and Third Eye Blind.
Many artists have announced referrals to their tours individually. The Strokes, BTS, Pearl Jam, Billy Joel, Dan + Shay, Madonna, Carlos Santana, Green Day, My Chemical Romance, The Who, Iggy Pop, Action Brown, Wilco and Maluma have canceled all dates, especially in New York City , Los Angeles, Seattle, Japan, Korea, Italy and the United Kingdom.
In Italy, in Milan for example, all the music venues are all forcibly closed for 10 days. In the rest of the world, many locals are facing the situation late. The music scene in Washington DC is almost completely closed: the Year, the U Street Music Hall, the 9:30 Club and the Lincoln Theater have suspended programming until April. In New York City, Carnegie Hall and Shed have both canceled the programming of the months. San Francisco’s Chase Center canceled their program until March 21, while Berlin’s Berghain canceled events until April 20.
After the Streaming Revolution, when almost all artists now live with concerts and live music, the fright of the coronavirus is seriously affecting indie artists, who will have the most serious impact of this block of concerts.
This very difficult situation can however become an opportunity to create new formats of concerts and online performances through the use of live streaming technologies.