Music Evolutions

SCENARIOS ON THE EVOLUTION OF MUSIC The Innovation of Music – New Trends – Scenarios of an Evolving Market – technology continues to have a constant and predominant influence on the evolution of music and contributes to drawing an increasingly liquid future


Creative Passport by Imogen Heap, a jump into the future of music

By SERGIO CURADI NAUMANN  – 16-12-2020

It’s been 5 years of hard work made of analysis, workshops, debates, and research in the community of musicians, meetings that were also held during the Imogen Heap tours in the States and in other countries, and now the Creative Passport has been launched in beta version.

The goal from the beginning has focused on creating a platform with a system to certify and guarantee the identity of each music maker, and to be able to upload, update, manage and control all the data of one’s artistic and musical profile on all digital channels.

With a certified Creative Passport, it is then possible to play an active role in addressing the various challenges of the changes taking place in the music industry.


Virtual reality will influence the future of live music
Virtual reality will influence the future of live music

VR will influence the future of live music

By Sergio Curadi Naumann  – 30-11-2020

Virtual reality is the new frontier of entertainment and music is also a must in this great transformation.

The world of music is moving in this direction, also due to the restrictions of COVID and the impossibility of organizing live tours and concerts.

In addition to concerts in live streaming, experiments are underway with the creation of engaging experiences that allow you to attend a concert in VR (Virtual Reality) thanks to simple devices or new state-of-the-art viewers.


Young teacher records tutorial video how to play electric guitar, the camera on a tripod indoors, combo amp near. He sits on couch at home. The concept of online learning.

Teaching Music online or offline? The impact of the Covid19 pandemic

By Stefano De Maco  – 30-10-2020

The #Covid virus pandemic is bringing almost all activities to their knees, even those of teaching music. What consequences, but above all, what perspectives?


The great illusion of streaming for 90% of artists
The great illusion of streaming for 90% of artists

The great illusion of streaming for 90% of artists

By Sergio Curadi Naumann  – 19-10-2020

The great illusion of streaming for 90% of artists: 50% of music artists only take a few euros


Fender Stratocaster, the legendary Guitar
Fender Stratocaster, the legendary Guitar

2020 the Fenders golden year!

By Sergio Curadi Naumann  – 05-10-2020

2020 THE FENDERS GOLDEN YEAR! Fender is selling more guitars in 2020 than in its entire history! Let’s talk about Fender which, together with Gibson, the 2 brands that have marked the history of electric guitars. Fender Musical Instruments Corporation is the world’s foremost manufacturer of guitars, basses, amplifiers, and related equipment. With an illustrious history dating back to 1946, Fender has touched and transformed music worldwide and in nearly every genre: rock ‘n’ roll, country and western, jazz, rhythm and blues, and many others.


Musicians will now be able to monetize their performances with Facebook Live
Musicians will now be able to monetize their performances with Facebook Live

Musicians will now be able to monetize their performances with Facebook Live.

By Sergio Curadi Naumann  – 24-08-2020

Facebook Live Performing Musicians now can monetize their music on FB.
Page owners can now create an online event, set a price, promote the event, collect payments, and host the event – all in one place…


A Visual Evolution of The Chemical Brothers

A Visual Evolution of The Chemical Brothers

By Sergio Curadi Naumann

Adam Smith, co-creative director of the live show The Chemical Brothers, recounts two iconic Glastonbury performances from 2000 and 2019 in this video published by BBC MUSIC.


Coke Studio Sessions the virtual gigs project organized by Coca Cola with the partnership of #BeApp

By Sergio Curadi Naumann 

Coke Studio Sessions the virtual concert project organized by Coca Cola with the partnership of #BeApp


Live Music is Off!

Live Music is Off!

By Sergio Curadi Naumann 

Live Music is Off!

The whole entertainment and live music industry is hit by a sudden tsunami, which will have a significant economic and social impact.


blog-amy-network-streaming-royalties
Helene Fischer

Streaming & royalties: it’s high time 2 change

By Stefano De Maco

Streaming and royalties have reached a critical point because the incredible rise of the former does not correspond to an adequate correspondence of the latter. Helene Fischer’ case opens new scenarios in Europe and beyond, says Music Business Worldwide and FAZ


Music Streaming Forecast

Music Streaming Forecast

By Nadia Staffini 

The disruptive impact of music streaming services also broke down all frontiers and made access to all kinds of music as easy as ever.

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