Virtual reality is the new frontier of entertainment, and music must also be a must in this great transformation.
The world of music is moving in this direction, due to the restrictions of COVID and the impossibility of organizing live tours and concerts.
In addition to concerts in live streaming, experiments are underway with the creation of engaging experiences that allow you to attend a concert in VR (Virtual Reality) thanks to simple devices or new state-of-the-art viewers.
The music industry organises virtual shows that are more immersive and spectacular than the home lives seen at the pandemic.
The real turning point is the VR headsets, which allow experiences never seen before.
Virtual reality is changing the way people experience music, bringing artists, bands, singers, and musicians directly to fans’ homes: from rock to classical music, there are more and more opportunities to attend an online concert wherever you are, without any kind of physical, geographical and temporal limitation.
What is a virtual reality concert?
Virtual Reality allows viewers to be projected into virtual three-dimensional spaces, but with an extremely realistic appearance.
Online concerts in VR recreate virtual environments that allow the user to be involved on a multisensory level thanks to 3D images and sounds, capable of offering a 360 ° experience.
Although participation in an online concert takes place remotely, through VR, it is possible to see closely and interact directly with singers or musicians, attending backstage or requesting a specific song.
The online concert revolution has already begun: the music industry is investing and studying continuous innovations that allow you to better develop virtual reality listening experience.
Some artists have already begun experimenting with Virtual Reality, like John Legend, Coldplay, Jean-Michel Jarre.
Imogen Heap, for example, is a Grammy-winning singer/composer/sound engineer who has explored various emerging technologies in recent years, from creating music with her MiMu motion-controlled gloves to Mycelia, an experimental music distribution platform that uses blockchain technology. He created an immersive virtual reality experience 2 years ago with TheWaveVR.
Why is it interesting to attend an online concert
Virtual reality technology offers unexplored new possibilities to artists and fans.
These are some interesting reasons to get carried away by the experience of an online concert:
- No limits: through the VR concerts it is possible to attend the events wherever you are, without limitations such as high prices, physical impediments, geographical distance, or any other type of obstacle that would not allow you to attend the performance of a band or your singer favourite;
- Low costs: if you have a device with an internet connection or a VR viewer, you just need to pay the concert ticket at a much lower cost than a live concert;
- Simplicity and great emotional involvement: accessing an online concert is quick and easy. It is possible to enter the prepared virtual space in a few minutes and watch the performance or participate on the stage next to the musician or behind the scenes for a 360 ° immersive experience.
Virtual concerts are having their moment.
The COVID-19 pandemic has prompted the music industry to experiment with virtual concerts.
The artists cannot perform, go on virtual tours, shoot videos and think of new and more interactive performances.
With everyone stuck at home, fans are likely to agree to experiment with new formats.
Live Nation, the leading concert promotion and management company, has even converted its site into a virtual show program.
Virtual concerts have grown into three formats: video streaming platforms, virtual worlds of video games, and virtual reality.
We are only initially, but VR will influence music’s future.